ecobly blog

Listen up all you green manufacturers - things are still looking positive for you, even in these troubled times. New research shows that consumers are still prioritizing eco-friendly products -- but they want to be sure it's the real deal.

A recent survey by  EnviroMedia Social Marketing and Green Seal says:

Four out of five people say they are still buying green products and services today-which sometimes cost more-even in the midst of a U.S. recession. ... Half of the 1,000 people surveyed say they are buying just as many green products now as before the economic downturn, while 19 percent say they are buying more green products. Fourteen percent say they are buying fewer environmentally green products. 

Good news! The challenge here is to (1) ensure you are reaching these consumers and (2) ensure they believe you are really "green."

For that, the survey says, consumers mostly rely on a product's reputation (21%), word of mouth (19%) and brand loyalty (15%). To get their information, consumers carefully read labels (24%) and research online (17%)

 This is where ecobly can help businesses -- with an ecobly "local, green" logo on your packaging and website, consumers will know right away they are getting a great product with low environmental impact. Listing in the ecobly directory -- where thousands of eco-consumers come to find great, green products --  can help with the "word of mouth" and online research.

Let me know your thoughts! Email me!

Kathleen at ecobly dot com

P.S. I came across this information as I was lurking around green blogs and read GreenPDX, a well-written and researched compendium of info by Shelby Wood of The Oregonian. Check it out!