ecobly blog

CleanFlame credits ecobly membership for sales boost

 I sincerely thank Kory Hamman for his gracious words about ecobly and wish him and his company more flaming success!

"I would like to thank Ecobly for the wonderful service and promotional products that we have received. We placed the Ecobly logo on our product box and it has helped with our sales growth of 426% this last year. We have received many positive comments from our customers about Ecobly and the use of the logo on our box. Thank you Ecobly.

Sincerely,


Kory Hamman
CleanFlame, CEO"

Read about us on the NW Source shopping website! We are their "daily find."

 Find local, earth-friendly stores at new online directory Ecobly.com 

Ecobly welcomes another inventive member - CleanFlame, makers of the earth-friendly firelog. Want a cozy fire, inside or out? The CleanFlame logs are one great way to get all the warmth, without the pollution.

 CleanFlame logs are made from grocery boxes that are not recyclable because they are coated with wax. Born in Oroville, California,  the company collects grocery boxes from local retailers. According to its website:

More than 1.5 million new wax-coated boxes are produced each day in the U.S. for the purpose of shipping ice-packed produce to grocers and the food service industry. ...approximately 95% of the 660,000 tons produced each year were hauled to our overflowing landfills. Fortunately, two earth-friendly inventors recognized that high-quality food-grade wax-coated cardboard would make a HOT-BURNING SUPER-CLEAN fuel source! CleanFlame logs are truly earth-friendly products that save trees, landfills, and air quality. They do not contain diesel sludge wax (the common ingredient in most manufactured firelogs).  

It's time to go Hollywood! Check out Style Cafe Moms -- you may have  a celebrity loving your product! SCM reviews "hot and trendy" products on their site. When they find things they love, they include them in a Celebrity Baby Basket, delivered to stars who are new moms.

This is a unique and fun marketing technique that can garner major exposure for your company!

Send them your ideas -- let's pack their baskets with lots of local.green. goods!

Listen up all you green manufacturers - things are still looking positive for you, even in these troubled times. New research shows that consumers are still prioritizing eco-friendly products -- but they want to be sure it's the real deal.

A recent survey by  EnviroMedia Social Marketing and Green Seal says:

Four out of five people say they are still buying green products and services today-which sometimes cost more-even in the midst of a U.S. recession. ... Half of the 1,000 people surveyed say they are buying just as many green products now as before the economic downturn, while 19 percent say they are buying more green products. Fourteen percent say they are buying fewer environmentally green products. 

Good news! The challenge here is to (1) ensure you are reaching these consumers and (2) ensure they believe you are really "green."

There's a love-hate thang going on with "green" this year.  We have the (potentially) greenest president, Entrepreneur magazine named "green" one of the hottest trends of 2009 and many experts say green is the only bright spot in the economy. On the other hand, Lake Superior State University put "green" at the top of their 34th annual List of Words to Be Banished from the Queen's English for Mis-use, Over-use and General Uselessness.

 But don't let that hold you back! According to a recent New York Times article, companies are still going over the top to tout their eco-credentials (whether warranted or not!). Why would they put so much energy, effort and budget to make consumers think they are planet-friendly? BECAUSE IT WORKS!! 

In studies that track consumer attitudes about General Electric, Ms. Hu said, "all of our measures were up" since the campaign began, for positive attributes like the company's being "innovative, at the forefront of technology, making products that improve the quality of life, having a vision for the future, caring about the world you live in." 

We want to get the word out about this great resource for totally, radically green products made in the USA! Check out our ads in the winter issue of National Geographic's The Green Guide and the websites Conscious Choice (Seattle) and Whole Life Times (Southern California.)

We were also in the December issue of Sustainable Industries journal.

Read these great resources to learn more about living the green life, saving money and finding ecobly businesses.

Many ecobly companies make their products from our waste stream -- using recycled paper, glass and metal. Some take it a step further, like using old gold, worn out sweaters and tossed fur coats!

Everything we use can be repurposed or "upcycled" in some way. And these manufacturers are wringing every possible use out of our dumped stuff. But it won't help, if we don't buy it.