ecobly blog

Make America Stronger this Earth Day! 

This is the year it will all come together -- we need to support local green businesses in order to help the planet and our economy! Find hundreds of businesses -- thousands of products -- made Green in the USA on the ecobly.com web directory.

Companies who join ecobly before Earth Day (April 22) will receive 2 free laminated exhibit signs with the Local.Green.Goods logo.

CleanFlame credits ecobly membership for sales boost

 I sincerely thank Kory Hamman for his gracious words about ecobly and wish him and his company more flaming success!

"I would like to thank Ecobly for the wonderful service and promotional products that we have received. We placed the Ecobly logo on our product box and it has helped with our sales growth of 426% this last year. We have received many positive comments from our customers about Ecobly and the use of the logo on our box. Thank you Ecobly.

Sincerely,


Kory Hamman
CleanFlame, CEO"

I met Richard Seireeni in the basement of the Elliot Bay Bookstore in Seattle. He'd just taken us on a PowerPoint trip through The Gort Cloud (Chelsea Green Publishing, 2008) - his book describing the ad hoc communications web that constitutes much of green marketing.

 I felt inspired and relieved after hearing from him and, subsequently, reading the book. Inspired because the book outlines 20 sustainable companies that have become remarkable successes -- I can envision myself among them someday! As a group, these entrepreneurs broke many rules, failed, tried again and succeeded.

I felt relieved because the random, mitochondrial nature of the Gort cloud mirrored my own chaotic marketing plan. And maybe that's OK. And also because he was accompanied at the book reading by his 8-year-old son, who helped coach him through some of the presentation. I see he also is balancing family and a life's work.

I highly recommend this book for you, the ecobly entrepreneur, to help you create a revolution by running your sustainable business (read my previous blog about some GreenFest revolutionaries).

The companies in Seireeni's book have paved the way for green business in America, but by making "green" profitable, they've also ushered in the greenwashers and hucksters.

It's time to go Hollywood! Check out Style Cafe Moms -- you may have  a celebrity loving your product! SCM reviews "hot and trendy" products on their site. When they find things they love, they include them in a Celebrity Baby Basket, delivered to stars who are new moms.

This is a unique and fun marketing technique that can garner major exposure for your company!

Send them your ideas -- let's pack their baskets with lots of local.green. goods!

Listen up all you green manufacturers - things are still looking positive for you, even in these troubled times. New research shows that consumers are still prioritizing eco-friendly products -- but they want to be sure it's the real deal.

A recent survey by  EnviroMedia Social Marketing and Green Seal says:

Four out of five people say they are still buying green products and services today-which sometimes cost more-even in the midst of a U.S. recession. ... Half of the 1,000 people surveyed say they are buying just as many green products now as before the economic downturn, while 19 percent say they are buying more green products. Fourteen percent say they are buying fewer environmentally green products. 

Good news! The challenge here is to (1) ensure you are reaching these consumers and (2) ensure they believe you are really "green."

We all know it's true -- the Moms do the shopping. And not just for baby stuff, but for jewelry, countertops, furniture, stationary, mother-in-law gifts - you name it! So, what better way to get your great goods in front of them than to have them featured at CoolMomPicks.com?

Named one of Real Simple Magazine's top three parenting blogs in their Best Blogs feature (Mar 08), CoolMomPicks dishes about all kinds of great stuff -- but they really like the greenies.

 They are looking for "cool stuff that moms must have" -- and I know you've got it! So send them your product descriptions and expand your fans. Let them know you make your products locally, sustainably -- ecobly.