There's a love-hate thang going on with "green" this year.  We have the (potentially) greenest president, Entrepreneur magazine named "green" one of the hottest trends of 2009 and many experts say green is the only bright spot in the economy. On the other hand, Lake Superior State University put "green" at the top of their 34th annual List of Words to Be Banished from the Queen's English for Mis-use, Over-use and General Uselessness.

 But don't let that hold you back! According to a recent New York Times article, companies are still going over the top to tout their eco-credentials (whether warranted or not!). Why would they put so much energy, effort and budget to make consumers think they are planet-friendly? BECAUSE IT WORKS!! 

In studies that track consumer attitudes about General Electric, Ms. Hu said, "all of our measures were up" since the campaign began, for positive attributes like the company's being "innovative, at the forefront of technology, making products that improve the quality of life, having a vision for the future, caring about the world you live in." 

 Ecobly.com companies are the greenest of the green. In a world where everyone's saying "green" -- ecobly companies can SHOUT it, and consumers can know that they are the real deal. Green companies -- don't miss this opportunity to sign up for ecobly.com! This will enable you to use the ecobly.com logo in your advertising, on the website and in all marketing materials to let consumers know you are the real deal! 

 -- Kathleen

PS - I only used "green" nine (now ten) times in this post! Just doing my part to keep it from going extinct!

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